BS Digital Media Marketing
BS Digital Media Marketing (BS-DMM) program is specifically designed to address the sudden need for qualified digital marketing professionals owing to the recent boom in social media platforms and the reliance of society on them. The degree provides the students with the fundamentals of understanding life in general, the basics of working in the media industry, specifics of the digital marketing field, and exploration of knowledge in diverse fields to round out their education. Students will gain this knowledge by engaging in understanding, creating, processing, and manipulating digital content through modern technologies to bring about effective communication through a combination of theoretical and practical challenges that will enhance whatever skill set with which they begin. Graduates with the BS-DMM degree can pursue several career lines such as digital marketing, web design, and digital graphic design among others.
To provide quality education in Digital Media for engagement in and growth of the field of Digital Marketing and create interdisciplinary leaders.
BS-DMM incorporates a blend of theoretical and practical education in Digital Media that develops intellectual potential through modern collaborative pedagogy enabling, forward-looking critical thinkers and leaders to grow professionally.
The degree is subdivided into the following course categories: General Education, Foundation, Major, and Minor/Elective.
Category | No. of Courses | Credit Hours |
General Education | 11 | 33 |
Foundation | 15 + 1 | 45 |
Major | 14 | 42 |
Minor/Elective | 4 | 12 |
General Education courses are required by HEC for all undergraduate degrees. BS‑CMS degree includes 11 such courses for a total of 33 credit hours.
- Design Fundamentals
- English
- Pakistan Studies
- Communication Studies
- Islamic Studies
- Media Writing
- Maths & Stats
- Philosophy
- Media Psychology
- Sociology
- Research Methods
Foundation courses are those that provide the students grounding in the world of media and include courses from the fields of art, design, marketing, and software. BS‑CMS degree includes 13 such courses for 39 credit hours + 1 non-credit hour Internship course.
- Art, Design & Film History
- Drawing & Perspective
- Multimedia Foundation
- Art of Music
- Digital Graphics
- Presentation Skills
- Digital Photography
- Concept & Content Development
- Camera & Lighting Techniques
- Digital Audio Video
- Digital Marketing Fundamentals
- Drama & Theatre
- Media Laws & Ethics
- Radio Programming & Production
- Internship (non-credit hour course)
Digital Media Marketing Major courses are those that give the students an understanding of the necessary theoretical and practical knowledge to make a successful career in this field. The courses have been conceptualized and developed with industry professionals and current practitioners. BS‑DMM degree includes 12 such courses for 36 credit hours, as well as a 2 course, 6 credit hour theses, as follows:
- Brand Management
- Business Intelligence
- Consumer Behaviour
- Database Principles
- Digital Media Foundation
- Digital Marketing Strategy
- Integrated Marketing Communications
- Media Laws & Ethics
- Strategic Marketing
- UX/UI Development
- Web Development
- Thesis I – Digital Media Marketing
- Thesis II – Digital Media Marketing
Minor/Elective
The degree has been structured in such a way that students can take advantage of minors in a degree that has been approved by HEC. BS-DMM degree has 4 courses that have been dedicated to doing a minor or taking electives. If a student passes all 4 courses from a single specialization, it will be considered as a minor. Students also have the option of taking courses from multiple specializations, in which case these 4 courses will be counted as electives. BS-DMM students will be able to take minors/electives in the following fields from an extensive list of 60+ courses:
- Communication Design
- Film & TV
- Journalism
- Social Media Content & Monetization
- Digital Audio Production
- VFX
- Minimum A-Levels 3 passes from a recognized institution with an equivalency certificate issued by Inter Board Committee of Chairmen (ibcc.edu.pk), OR
- Intermediate pass or equivalent with equivalency certificate issued by Inter Board Committee of Chairmen (ibcc.edu.pk)
- Merit will be decided upon basic admission criteria. However, the final list will be based on the evaluation of the ZCOMS entrance test scores and interviews.
| BS-DMM (DIGITAL MEDIA MARKETING) | |||
| SEMESTER 1 | |||
| № | COURSE | CATEGORY | |
| 01 | ISLAMIC STUDIES / MORAL ETHICS | GE (ISLAMIC STUDIES) | |
| 02 | FUNCTIONAL ENGLISH | GE (FUNCTIONAL ENGLISH) | |
| 03 | DESIGN FUNDAMENTALS | GE (ARTS & HUMANITIES) | |
| 04 | MEDIA HISTORY | MAJOR (PRIMARY/FOUNDATION) | |
| 05 | DRAWING & PERSPECTIVE | MAJOR (PRIMARY/FOUNDATION) | |
| 06 | MULTIMEDIA FOUNDATION | MAJOR (PRIMARY/FOUNDATION) | |
| SEMESTER 2 | |||
| № | COURSE | CATEGORY | |
| 07 | PAKISTAN STUDIES | GE (IDEOLOGY PAKISTAN) | |
| 08 | INFORMATION & COMMUNICATION TECHNOLOGIES | GE (ICT) | |
| 09 | SOCIOLOGY | GE (SOCIAL SCIENCES) | |
| 10 | ART OF MUSIC | MAJOR (PRIMARY/FOUNDATION) | |
| 11 | DIGITAL GRAPHICS | MAJOR (PRIMARY/FOUNDATION) | |
| 12 | DIGITAL PHOTOGRAPHY | MAJOR (PRIMARY/FOUNDATION) | |
| SEMESTER 3 | |||
| № | COURSE | CATEGORY | |
| 13 | EXPOSITORY WRITING | GE (EXPOSITORY WRITING) | |
| 14 | QUANTITATIVE REASONING 1 | GE (QUANTITATIVE REASONING) | |
| 15 | CONCEPT & CONTENT DEVELOPMENT | MAJOR (PRIMARY/FOUNDATION) | |
| 16 | CAMERA & LIGHTING TECHNIQUES | MAJOR (PRIMARY/FOUNDATION) | |
| 17 | DIGITAL AUDIO VIDEO | MAJOR (PRIMARY/FOUNDATION) | |
| 18 | DIGITAL MARKETING FUNDAMENTALS | MAJOR (PRIMARY/FOUNDATION) | |
| SEMESTER 4 | |||
| № | COURSE | CATEGORY | |
| 19 | QUANTITATIVE REASONING 2 | GE (QUANTITATIVE REASONING) | |
| 20 | ENVIRONMENTAL STUDIES | GE (NATURAL SCIENCE) | |
| 21 | DRAMA & THEATER | INTERDISCIPLINARY | |
| 22 | EDITING & GRADING | MAJOR (PRIMARY/FOUNDATION) | |
| 23 | MARKETING MANAGEMENT | MAJOR (SPECIALIZATION) | |
| 24 | E-BUSINESS ESSENTIALS | MAJOR (SPECIALIZATION) | |
| SUMMER | |||
| № | COURSE | CATEGORY | |
| 25 | INTERNSHIP (CIVIC) | GE (CIVICS) | |
| SEMESTER 5 | |||
| № | COURSE | CATEGORY | |
| 26 | MEDIA WRITING | INTERDISCIPLINARY | |
| 27 | MEDIA LAWS & ETHICS | MAJOR (PRIMARY/FOUNDATION) | |
| 28 | RADIO PROGRAMMING & PRODUCTION | MAJOR (PRIMARY/FOUNDATION) | |
| 29 | WEB DEVELOPMENT | MAJOR (SPECIALIZATION) | |
| 30 | DIGITAL MEDIA FOUNDATION | MAJOR (SPECIALIZATION) | |
| 31 | INTEGRATED MARKETING COMMUNICATIONS | MAJOR (SPECIALIZATION) | |
| SEMESTER 6 | |||
| № | COURSE | CATEGORY | |
| 32 | MEDIA PSYCHOLOGY | INTERDISCIPLINARY | |
| 33 | RESEARCH METHODS | MAJOR (PRIMARY/FOUNDATION) | |
| 34 | BRANDING DESIGN | MAJOR (SPECIALIZATION) | |
| 35 | MEDIA PLANNING | MAJOR (SPECIALIZATION) | |
| 36 | SOCIAL MEDIA CONTENT PRODUCTION | MAJOR (SPECIALIZATION) | |
| 37 | UX/UI DEVELOPMENT | MAJOR (SPECIALIZATION) | |
| SUMMER | |||
| № | COURSE | CATEGORY | |
| 38 | INTERNSHIP | FIELD EXPERIENCE | |
| SEMESTER 7 | |||
| № | COURSE | CATEGORY | |
| 39 | ENTREPRENEURSHIP | GE (ENTREPRENEURSHIP) | |
| 40 | HEALTH & WELLNESS | INTERDISCIPLINARY | |
| 41 | CONTENT MANAGEMENT SYSTEM | MAJOR (SPECIALIZATION) | |
| 42 | BUSINESS INTELLIGENCE | MAJOR (SPECIALIZATION) | |
| 43 | ELECTIVE | MAJOR (ELECTIVE) | |
| 44 | THESIS I – DIGITAL MEDIA MARKETING | CAPSTONE PROJECT | |
| SEMESTER 8 | |||
| № | COURSE | CATEGORY | |
| 45 | GENERATIVE AI | MAJOR (PRIMARY/FOUNDATION) | |
| 46 | ELECTIVE | MAJOR (ELECTIVE) | |
| 47 | THESIS II – DIGITAL MEDIA MARKETING | CAPSTONE PROJECT | |
Employer Category
- Digital Marketing Agency
- Advertising Agency
- PR Agencies
Student Designations after Graduation (BS-DMM)
- Digital Marketer
- Content Strategist
- SEO Specialist
- Social Media Manager
- Marketing Manager
- Paid Ads Manager
Graduates will gain expertise in digital marketing strategies, including social media management, content creation, SEO, and data analytics. They will learn to develop and execute marketing campaigns, analyze consumer behavior, and use digital tools to enhance brand visibility. The program emphasizes creativity, critical thinking, and effective communication to engage target audiences. Students will also understand ethical marketing practices, e-commerce trends, and emerging digital technologies. By the end of the program, graduates will be prepared to optimize online presence, drive business growth, and adapt to the evolving digital landscape in various industries.
ADMISSION FEES | PKR 10,000 |
SECURITY DEPOSIT | PKR 10,000 |
| ACTIVITY FEE | PKR 10,000 (Per Year) |
43 COURSES | Rs. 15,000/- per course & Rs.1000/- per exam |
| THESIS 1 | Rs. 20,000/- Thesis 1 & Rs. 5000/- Thesis jury |
THESIS 2 | Rs. 20,000/- Thesis 2 & Rs. 5000/- Thesis jury |
Note: Any additional taxes imposed by the government will be the liability of the students/parents/guardian.
The University reserves the right to increase the fees if required according to the recommendation of the Governing Body.
Advance fees are to be paid semester-wise. All dues need to be cleared within two weeks of the commencement of the academic year. A 2% surcharge per month will be levied on outstanding fees after the due date.
