BS Digital Media Marketing

Introduction
Eligibility Criteria
Study Scheme
Career Opportunities
Fee Structure

BS Digital Media Marketing (BS-DMM) program is specifically designed to address the sudden need for qualified digital marketing professionals owing to the recent boom in social media platforms and the reliance of society on them. The degree provides the students with the fundamentals of understanding life in general, the basics of working in the media industry, specifics of the digital marketing field, and exploration of knowledge in diverse fields to round out their education. Students will gain this knowledge by engaging in understanding, creating, processing, and manipulating digital content through modern technologies to bring about effective communication through a combination of theoretical and practical challenges that will enhance whatever skill set with which they begin. Graduates with the BS-DMM degree can pursue several career lines such as digital marketing, web design, and digital graphic design among others.

Vision

To provide quality education in Digital Media for engagement in and growth of the field of Digital Marketing and create interdisciplinary leaders.

Mission

BS-DMM incorporates a blend of theoretical and practical education in Digital Media that develops intellectual potential through modern collaborative pedagogy enabling, forward-looking critical thinkers and leaders to grow professionally.

Degree Structure

The degree is subdivided into the following course categories: General Education, Foundation, Major, and Minor/Elective.

Category	No. of Courses	Credit Hours
General Education	11	33
Foundation	15 + 1	45
Major	14	42
Minor/Elective	4	12

General Education courses are required by HEC for all undergraduate degrees. BS‑CMS degree includes 11 such courses for a total of 33 credit hours.

Design Fundamentals
English
Pakistan Studies
Communication Studies
Islamic Studies
Media Writing
Maths & Stats
Philosophy
Media Psychology
Sociology
Research Methods

Foundation courses are those that provide the students grounding in the world of media and include courses from the fields of art, design, marketing, and software. BS‑CMS degree includes 13 such courses for 39 credit hours + 1 non-credit hour Internship course.

Art, Design & Film History
Drawing & Perspective
Multimedia Foundation
Art of Music
Digital Graphics
Presentation Skills
Digital Photography
Concept & Content Development
Camera & Lighting Techniques
Digital Audio Video
Digital Marketing Fundamentals
Drama & Theatre
Media Laws & Ethics
Radio Programming & Production
Internship (non-credit hour course)

Digital Media Marketing Major courses are those that give the students an understanding of the necessary theoretical and practical knowledge to make a successful career in this field. The courses have been conceptualized and developed with industry professionals and current practitioners. BS‑DMM degree includes 12 such courses for 36 credit hours, as well as a 2 course, 6 credit hour theses, as follows:

Brand Management
Business Intelligence
Consumer Behaviour
Database Principles
Digital Media Foundation
Digital Marketing Strategy
Integrated Marketing Communications
Media Laws & Ethics
Strategic Marketing
UX/UI Development
Web Development
Thesis I – Digital Media Marketing
Thesis II – Digital Media Marketing

Minor/Elective

The degree has been structured in such a way that students can take advantage of minors in a degree that has been approved by HEC. BS-DMM degree has 4 courses that have been dedicated to doing a minor or taking electives. If a student passes all 4 courses from a single specialization, it will be considered as a minor. Students also have the option of taking courses from multiple specializations, in which case these 4 courses will be counted as electives. BS-DMM students will be able to take minors/electives in the following fields from an extensive list of 60+ courses:

Communication Design
Film & TV
Journalism
Social Media Content & Monetization
Digital Audio Production
VFX

Minimum A-Levels 3 passes from a recognized institution with an equivalency certificate issued by Inter Board Committee of Chairmen (ibcc.edu.pk), OR
Intermediate pass or equivalent with equivalency certificate issued by Inter Board Committee of Chairmen (ibcc.edu.pk)
Merit will be decided upon basic admission criteria. However, the final list will be based on the evaluation of the ZCOMS entrance test scores and interviews.

Semester 1
No.	Code	Course	Category
1	GED101	Design Fundamentals	General Education
2	GED108	Functional English	General Education
3	GED105	Islamic Studies (Moral Ethics)	General Education
4	MSG101	Art, Design & Film History	Foundation
5	MSG109	Drawing & Perspective	Foundation
6	MSG102	Multimedia Foundation	Foundation

Semester 2
No.	Code	Course	Category
7	GED103	Pakistan Studies	General Education
8	GED109	Sociology	General Education
9	MSG106	Art of Music	Foundation
10	MSG108	Digital Graphics	Foundation
11	MSG103	Presentation Skills	Foundation
12	MSG105	Digital Photography	Foundation

Semester 3
No.	Code	Course	Category
13	GED201	Communication Studies	General Education
14	GED210	Philosophy	General Education
15	MSG203	Concept & Content Development	Foundation
16	MSG206	Camera & Lighting Techniques	Foundation
17	MSG202	Digital Audio Video	Foundation
18	MSG204	Digital Marketing Fundamentals	Foundation

Semester 4
No.	Code	Course	Category
19	GED209	Maths & Stats	General Education
20	GED211	Media Psychology	General Education
21	GED202	Media Writing	General Education
22	MSG201	Drama & Theatre	Foundation
23	MSD203	Marketing Management	Major
24	MSD201	Digital Media Foundation	Major

Semester 5
No.	Code	Course	Category
25	MSG304	Media Laws & Ethics	Foundation
26	MSG305	Radio Programming & Production	Foundation
27	MSD304	E-Business Essentials	Major
28	MSG309	Editing & Grading	Major
29	MSD306	Integrated Marketing Communications	Major
30	MSD305	Web Development	Major

Semester 6
No.	Code	Course	Category
31	GED301	Research Methods	General Education
32	MSD303	Database Principles	Major
33	MSC309	Media Planning	Major
34	MSD311	Social Media Content Production	Major
35	MSC402	UX/UI Development	Major
36	XXX001	Elective 1	Minor / Elective

No.		Code		Course	Category
		MSG414		Internship	Foundation

Semester 7
No.	Code	Course	Category
37	MSG401	Entrepreneurship	Foundation
38	MSD401	Content Management Systems	Major
39	MSD412	Business Intelligence	Major
40	MSD413	Thesis I – Digital Media Marketing	Major
41	XXX002	Elective 2	Minor / Elective

Semester 8
No.	Code	Course	Category
42	MSD414	Thesis Ii – Digital Media Marketing	Major
43	XXX003	Elective 3	Minor / Elective
44	XXX004	Elective 4	Minor / Elective

Communication Design Minor/Electives

All courses are 3 credit hours each. Students can select (as long as the prerequisites are complete)

Digital Photography Post
Design Thinking
Art Direction
Design Practice
Editing & Grading
Integrated Marketing Communications
Branding Design
Media Planning
Social Media Content Production
UX/UI Development
Packaging Design
Visual Communication Challenges

Film & TV Minor/Electives

All courses are 3 credit hours each. Students can select (as long as the prerequisites are complete)

Film Design
Script Writing
Art Direction
Direction
Editing & Grading
Life Drawing
Audio Recording & Production
Digital Compositing
Production
Storyboarding
Documentary Writing & Production
Sound Design

Journalism Minor/Electives

All courses are 3 credit hours each. Students can select (as long as the prerequisites are complete)

Journalism Principles
Media & Politics
Digital Journalism
Editing & Grading
News & TV Production
News Writing & Reporting
Feature Writing
Social Media Content Production
Sub Editing
Urdu News Writing
Documentary Writing & Production
Investigative Journalism

Social Media Content & Monetization Minor

All courses are 3 credit hours each. These courses are not offered as electives.

Becoming a Social Media Personality
Social Media Content Production
Content Monetization
Social Media as a Business

Digital Audio Production Minor

All courses are 3 credit hours each. These courses are not offered as electives.

Audio Production Environment
Synthesis & Sound Design
Mixing & Mastering
Music Industry Dynamics

VFx Minor

All courses are 3 credit hours each. These courses are not offered as electives.

Animation Principles & Kinematics
Particles & Effects
Match Move & Motion Tracking
Lighting, Reflection, & Post Processing Effects

Associate Degree in Media Sciences

Students have the option to exit the programme with an associate degree after completing 60 credit hours of the following listed courses with the title of Associate of Media Sciences.

Semester 1
No.	Code	Course	Scheme Category
01	GED101	Design Fundamentals	General Education
02	GED108	Functional English	General Education
03	GED105	Islamic Studies (or Moral Ethics)	General Education
04	MSG101	Art, Design & Film History	Foundation
05	MSG109	Drawing & Perspective	Major
06	MSG102	Multimedia Foundation	Foundation

Semester 2
No.	Code	Course	Scheme Category
07	GED103	Pakistan Studies	General Education
08	GED109	Sociology	General Education
09	MSG106	Art of Music	Foundation
10	MSG108	Digital Graphics	Major
11	MSG103	Presentation Skills	Foundation
12	MSG105	Digital Photography	Foundation

Semester 3
No.	Code	Course	Scheme Category
13	GED201	Communication Studies	General Education
14	GED210	Philosophy	General Education
15	MSG203	Concept & Content Development	Foundation
16	MSG206	Camera & Lighting Techniques	Foundation
17	MSG202	Digital Audio Video	Foundation
18	MSG204	Digital Marketing Fundamentals	Foundation

Semester 4
No.	Code	Course	Scheme Category
19	GED202	Media Writing	General Education
20	MSG201	Drama & Theatre	Foundation

Employer Category

Digital Marketing Agency
Advertising Agency
PR Agencies

Student Designations after Graduation (BS-DMM)

Digital Marketer
Content Strategist
SEO Specialist
Social Media Manager
Marketing Manager
Paid Ads Manager

ADMISSION FEES	PKR 10,000
SECURITY DEPOSIT	PKR 10,000
ACTIVITY FEE	PKR 10,000 (Per Year)
43 COURSES	Rs. 15,000/- per course & Rs.1000/- per exam
THESIS 1	Rs. 20,000/- Thesis 1 & Rs. 5000/- Thesis jury
THESIS 2	Rs. 20,000/- Thesis 2 & Rs. 5000/- Thesis jury

Note: Any additional taxes imposed by the government will be the liability of the students/parents/guardian.

The University reserves the right to increase the fees if required according to the recommendation of the Governing Body.

Advance fees are to be paid semester-wise. All dues need to be cleared within two weeks of the commencement of the academic year. A 2% surcharge per month will be levied on outstanding fees after the due date.