16 September 2023. Our PPIE group has held their first-ever meeting! This group of eight inspirational and dedicated members came together to start their exciting work on bringing the patient voice to clinical trials at Ziauddin University. During their first meeting, the group learned about the power of PPIE in clinical trials and discussed the ethical, moral and practical imperatives for meaningfully involving the public in research. The group also set ambitious aims and objectives to transform clinical trials in Pakistan to make them more patient-centered and societally beneficial.