BS Digital Media Marketing
BS Digital Media Marketing (BS-DMM) program is specifically designed to address the sudden need for qualified digital marketing professionals owing to the recent boom in social media platforms and the reliance of society on them. The degree provides the students with the fundamentals of understanding life in general, the basics of working in the media industry, specifics of the digital marketing field, and exploration of knowledge in diverse fields to round out their education. Students will gain this knowledge by engaging in understanding, creating, processing, and manipulating digital content through modern technologies to bring about effective communication through a combination of theoretical and practical challenges that will enhance whatever skill set with which they begin. Graduates with the BS-DMM degree can pursue several career lines such as digital marketing, web design, and digital graphic design among others.
To provide quality education in Digital Media for engagement in and growth of the field of Digital Marketing and create interdisciplinary leaders.
BS-DMM incorporates a blend of theoretical and practical education in Digital Media that develops intellectual potential through modern collaborative pedagogy enabling, forward-looking critical thinkers and leaders to grow professionally.
The degree is subdivided into the following course categories: General Education, Foundation, Major, and Minor/Elective.
Category | No. of Courses | Credit Hours |
General Education | 11 | 33 |
Foundation | 15 + 1 | 45 |
Major | 14 | 42 |
Minor/Elective | 4 | 12 |
General Education courses are required by HEC for all undergraduate degrees. BS‑CMS degree includes 11 such courses for a total of 33 credit hours.
- Design Fundamentals
- English
- Pakistan Studies
- Communication Studies
- Islamic Studies
- Media Writing
- Maths & Stats
- Philosophy
- Media Psychology
- Sociology
- Research Methods
Foundation courses are those that provide the students grounding in the world of media and include courses from the fields of art, design, marketing, and software. BS‑CMS degree includes 13 such courses for 39 credit hours + 1 non-credit hour Internship course.
- Art, Design & Film History
- Drawing & Perspective
- Multimedia Foundation
- Art of Music
- Digital Graphics
- Presentation Skills
- Digital Photography
- Concept & Content Development
- Camera & Lighting Techniques
- Digital Audio Video
- Digital Marketing Fundamentals
- Drama & Theatre
- Media Laws & Ethics
- Radio Programming & Production
- Internship (non-credit hour course)
Digital Media Marketing Major courses are those that give the students an understanding of the necessary theoretical and practical knowledge to make a successful career in this field. The courses have been conceptualized and developed with industry professionals and current practitioners. BS‑DMM degree includes 12 such courses for 36 credit hours, as well as a 2 course, 6 credit hour theses, as follows:
- Brand Management
- Business Intelligence
- Consumer Behaviour
- Database Principles
- Digital Media Foundation
- Digital Marketing Strategy
- Integrated Marketing Communications
- Media Laws & Ethics
- Strategic Marketing
- UX/UI Development
- Web Development
- Thesis I – Digital Media Marketing
- Thesis II – Digital Media Marketing
Minor/Elective
The degree has been structured in such a way that students can take advantage of minors in a degree that has been approved by HEC. BS-DMM degree has 4 courses that have been dedicated to doing a minor or taking electives. If a student passes all 4 courses from a single specialization, it will be considered as a minor. Students also have the option of taking courses from multiple specializations, in which case these 4 courses will be counted as electives. BS-DMM students will be able to take minors/electives in the following fields from an extensive list of 60+ courses:
- Communication Design
- Film & TV
- Journalism
- Social Media Content & Monetization
- Digital Audio Production
- VFX
| Semester 1 | |||||
| No. | Code | Course | Category | ||
| 1 | GED101 | Design Fundamentals | General Education | ||
| 2 | GED108 | Functional English | General Education | ||
| 3 | GED105 | Islamic Studies (Moral Ethics) | General Education | ||
| 4 | MSG101 | Art, Design & Film History | Foundation | ||
| 5 | MSG109 | Drawing & Perspective | Foundation | ||
| 6 | MSG102 | Multimedia Foundation | Foundation | ||
| Semester 2 | |||||
| No. | Code | Course | Category | ||
| 7 | GED103 | Pakistan Studies | General Education | ||
| 8 | GED109 | Sociology | General Education | ||
| 9 | MSG106 | Art of Music | Foundation | ||
| 10 | MSG108 | Digital Graphics | Foundation | ||
| 11 | MSG103 | Presentation Skills | Foundation | ||
| 12 | MSG105 | Digital Photography | Foundation | ||
| Semester 3 | |||||
| No. | Code | Course | Category | ||
| 13 | GED201 | Communication Studies | General Education | ||
| 14 | GED210 | Philosophy | General Education | ||
| 15 | MSG203 | Concept & Content Development | Foundation | ||
| 16 | MSG206 | Camera & Lighting Techniques | Foundation | ||
| 17 | MSG202 | Digital Audio Video | Foundation | ||
| 18 | MSG204 | Digital Marketing Fundamentals | Foundation | ||
| Semester 4 | |||||
| No. | Code | Course | Category | ||
| 19 | GED209 | Maths & Stats | General Education | ||
| 20 | GED211 | Media Psychology | General Education | ||
| 21 | GED202 | Media Writing | General Education | ||
| 22 | MSG201 | Drama & Theatre | Foundation | ||
| 23 | MSD203 | Marketing Management | Major | ||
| 24 | MSD201 | Digital Media Foundation | Major | ||
| Semester 5 | |||||
| No. | Code | Course | Category | ||
| 25 | MSG304 | Media Laws & Ethics | Foundation | ||
| 26 | MSG305 | Radio Programming & Production | Foundation | ||
| 27 | MSD304 | E-Business Essentials | Major | ||
| 28 | MSG309 | Editing & Grading | Major | ||
| 29 | MSD306 | Integrated Marketing Communications | Major | ||
| 30 | MSD305 | Web Development | Major | ||
| Semester 6 | |||||
| No. | Code | Course | Category | ||
| 31 | GED301 | Research Methods | General Education | ||
| 32 | MSD303 | Database Principles | Major | ||
| 33 | MSC309 | Media Planning | Major | ||
| 34 | MSD311 | Social Media Content Production | Major | ||
| 35 | MSC402 | UX/UI Development | Major | ||
| 36 | XXX001 | Elective 1 | Minor / Elective | ||
| No. | Code | Course | Category | ||
| MSG414 | Internship | Foundation | |||
| Semester 7 | |||||
| No. | Code | Course | Category | ||
| 37 | MSG401 | Entrepreneurship | Foundation | ||
| 38 | MSD401 | Content Management Systems | Major | ||
| 39 | MSD412 | Business Intelligence | Major | ||
| 40 | MSD413 | Thesis I – Digital Media Marketing | Major | ||
| 41 | XXX002 | Elective 2 | Minor / Elective | ||
| Semester 8 | |||||
| No. | Code | Course | Category | ||
| 42 | MSD414 | Thesis Ii – Digital Media Marketing | Major | ||
| 43 | XXX003 | Elective 3 | Minor / Elective | ||
| 44 | XXX004 | Elective 4 | Minor / Elective | ||
Communication Design Minor/Electives
All courses are 3 credit hours each. Students can select (as long as the prerequisites are complete)
- Digital Photography Post
- Design Thinking
- Art Direction
- Design Practice
- Editing & Grading
- Integrated Marketing Communications
- Branding Design
- Media Planning
- Social Media Content Production
- UX/UI Development
- Packaging Design
- Visual Communication Challenges
Film & TV Minor/Electives
All courses are 3 credit hours each. Students can select (as long as the prerequisites are complete)
- Film Design
- Script Writing
- Art Direction
- Direction
- Editing & Grading
- Life Drawing
- Audio Recording & Production
- Digital Compositing
- Production
- Storyboarding
- Documentary Writing & Production
- Sound Design
Journalism Minor/Electives
All courses are 3 credit hours each. Students can select (as long as the prerequisites are complete)
- Journalism Principles
- Media & Politics
- Digital Journalism
- Editing & Grading
- News & TV Production
- News Writing & Reporting
- Feature Writing
- Social Media Content Production
- Sub Editing
- Urdu News Writing
- Documentary Writing & Production
- Investigative Journalism
Social Media Content & Monetization Minor
All courses are 3 credit hours each. These courses are not offered as electives.
- Becoming a Social Media Personality
- Social Media Content Production
- Content Monetization
- Social Media as a Business
Digital Audio Production Minor
All courses are 3 credit hours each. These courses are not offered as electives.
- Audio Production Environment
- Synthesis & Sound Design
- Mixing & Mastering
- Music Industry Dynamics
VFx Minor
All courses are 3 credit hours each. These courses are not offered as electives.
- Animation Principles & Kinematics
- Particles & Effects
- Match Move & Motion Tracking
- Lighting, Reflection, & Post Processing Effects
Associate Degree in Media Sciences
Students have the option to exit the programme with an associate degree after completing 60 credit hours of the following listed courses with the title of Associate of Media Sciences.
Semester 1 |
|
| |
No. | Code | Course | Scheme Category |
01 | GED101 | Design Fundamentals | General Education |
02 | GED108 | Functional English | General Education |
03 | GED105 | Islamic Studies (or Moral Ethics) | General Education |
04 | MSG101 | Art, Design & Film History | Foundation |
05 | MSG109 | Drawing & Perspective | Major |
06 | MSG102 | Multimedia Foundation | Foundation |
Semester 2 |
|
| |
No. | Code | Course | Scheme Category |
07 | GED103 | Pakistan Studies | General Education |
08 | GED109 | Sociology | General Education |
09 | MSG106 | Art of Music | Foundation |
10 | MSG108 | Digital Graphics | Major |
11 | MSG103 | Presentation Skills | Foundation |
12 | MSG105 | Digital Photography | Foundation |
Semester 3 |
|
| |
No. | Code | Course | Scheme Category |
13 | GED201 | Communication Studies | General Education |
14 | GED210 | Philosophy | General Education |
15 | MSG203 | Concept & Content Development | Foundation |
16 | MSG206 | Camera & Lighting Techniques | Foundation |
17 | MSG202 | Digital Audio Video | Foundation |
18 | MSG204 | Digital Marketing Fundamentals | Foundation |
Semester 4 |
|
| |
No. | Code | Course | Scheme Category |
19 | GED202 | Media Writing | General Education |
20 | MSG201 | Drama & Theatre | Foundation |
- Minimum A-Levels 3 passes from a recognized institution with an equivalency certificate issued by Inter Board Committee of Chairmen (ibcc.edu.pk), OR
- Intermediate pass or equivalent with equivalency certificate issued by Inter Board Committee of Chairmen (ibcc.edu.pk)
- Merit will be decided upon basic admission criteria. However, the final list will be based on the evaluation of the ZCOMS entrance test scores and interviews.
Employer Category
- Digital Marketing Agency
- Advertising Agency
- PR Agencies
Student Designations after Graduation (BS-DMM)
- Digital Marketer
- Content Strategist
- SEO Specialist
- Social Media Manager
- Marketing Manager
- Paid Ads Manager
|
ADMISSION FEES |
PKR 10,000 |
|
SECURITY DEPOSIT |
PKR 10,000 |
| ACTIVITY FEE |
PKR 10,000 (Per Year) |
|
43 COURSES |
Rs. 15,000/- per course & Rs.1000/- per exam |
| THESIS 1 |
Rs. 20,000/- Thesis 1 & Rs. 5000/- Thesis jury |
|
THESIS 2 |
Rs. 20,000/- Thesis 2 & Rs. 5000/- Thesis jury |
Note: Any additional taxes imposed by the government will be the liability of the students/parents/guardian.
The University reserves the right to increase the fees if required according to the recommendation of the Governing Body.
Advance fees are to be paid semester-wise. All dues need to be cleared within two weeks of the commencement of the academic year. A 2% surcharge per month will be levied on outstanding fees after the due date.