Bachelor of Business Administration BBA

The Bachelor of Business Administration (BBA) program is designed for individuals who want to combine business theory, practical knowledge and professional skills in preparation for careers as business leaders. The BBA program indicates a strong professional business education within a broad background and is designed to prepare tomorrow’s business leaders by combining business theory with practical knowledge and professional skills.

Mission

To nurture individuals by imparting quality education, developing critical thinking, and ethical considerations to creatively address local and global challenges of the industry and society.

Programme Educational Objectives

PEO1: To produce graduates with strong foundations in core business areas to develop managerial and leadership qualities.

PEO2: To produce graduates with the ability to think critically and creatively, analyse problems, and use the latest technology to solve business issues.

PEO3: To produce graduates with excellent communication skills to share business ideas.

PEO4: To produce graduates with an understanding of social and ethical issues concerning society and the business community.

Contact Information

Location: North

The basic eligibility requirement for admission to the Bachelor of Business Administration (BBA) program is a Higher Secondary School Certificate (HSSC), A-Levels, or an equivalent qualification recognized by IBCC, involving 12 years of schooling with a minimum of 50% marks.

BBA (4 Years) Semester-Wise Break Up

Semester – I
Code	Title	Credit Hour
QANT-111	Logic and Critical Thinking	3+0
ZUGE004	Functional English	3+0
ZUGE-	Applications of Information and Communication Technologies	2+0
ZUGE-	Applications of Information and Communication Technologies – Lab	0+1
NASC-111	Basic Mathematics & Calculus	3+0
ACCT-111	Fundamentals of Accounting	3+0
Total		14+1
Semester – II
ZUGE-003	Pakistan Studies	2+0
NASC-121	Business Statistics	3+0
MANG-121	Principle of Management	3+0
MRKT-121	Principle of Marketing	3+0
ECON-121	Micro Economics	3+0
ZUGE-001	Islamic Studies	2+0
Total		16
Semester – III
ZUGE-005	Expository Writing	3+0
ECON-211	Macro Economics	3+0
ATHS-211	Foreign Language	3+0
ACCT-211	Financial Accounting	3+0
MRKT-211	Marketing Management	3+0
MANG-211	Introduction to Sustainable Development Goals (SDGs)	3+0
Total		18
Semester – IV
BLAW-221	Business Law & Taxation	3+0
QANT-221	Statistical Inference	3+0
MRKT-221	Consumer Behavior	3+0
FINC-221	Introduction to Business Finance	3+0
ECON-221	Economy of Pakistan	3+0
Total		15
Semester – V
FINC-311	Financial Institutions & Markets	3+0
COMM-311	Business Communication	3+0
MANG-311	Organizational Behavior	3+0
BTEC-311	Digital Business	3+0
ACCT-311	Cost & Managerial Accounting	3+0
Total		15
Summer
CCEW-311	Social Internship-I (Community Engagement Work)	3
Semester – VI
MANG-321	Business Ethics	3+0
RESM-321	Business Research Methods	3+0
HRSM-321	Human Resource Management	3+0
FINC-321	Financial Management	3+0
MRKT-321	Introduction to Supply Chain Management	3+0
Total		15
Semester – VII
BTEC-411	Introduction to Business Analytics	3+0
ZUGE-	Entrepreneurship	3+0
XXXX-000	Elective I	3+0
XXXX-000	Elective II	3+0
RESM-411	Capstone	0+3
Total		15
Summer
INTR-411	Internship-II	3
Semester – VIII
MANG-421	Project Management	3+0
FINC-421	Islamic Banking and Finance	3+0
XXXX-000	Elective III	3+0
XXXX-000	Elective IV	3+0
RESM-421	Capstone	0+3
Total		15
	Total Credit Hours	130

Specializations

Finance
FINC-411	Corporate Finance	3+0
FINC-412	Credit Management	3+0
FINC-413	Taxation Management	3+0
FINC-414	Practice & Laws of Banking	3+0
FINC-415	Consumer Banking	3+0
FINC-416	Seminar in Finance	3+0
FINC-417	Risk Management	3+0
FINC-418	Auditing	3+0
FINC-419	Islamic Financial System	3+0
FINC-422	Financial Reporting Analysis	3+0
FINC-423	Investment & Portfolio Management	3+0
FINC-424	Public Finance	3+0
FINC-425	Treasury & Funds Management	3+0
FINC-426	Green Finance	3+0
FINC-427	Managerial Finance	3+0
FINC-428	International Financial Management	3+0
FINC-429	Credit Analysis & Investment Banking	3+0

Marketing
MRKT-411	Sales Management	3+0
MRKT-412	Retail Marketing	3+0
MRKT-413	Cyber Marketing	3+0
MRKT-414	Brand Management	3+0
MRKT-415	Marketing Research	3+0
MRKT-416	Export Marketing	3+0
MRKT-417	Agriculture Marketing	3+0
MRKT-418	Seminar In Marketing	3+0
MRKT-419	Tourism Marketing	3+0
MRKT-421	Services Marketing	3+0
MRKT-422	International Marketing	3+0
MRKT-423	Advertising Management	3+0
MRKT-424	Trade Marketing	3+0
MRKT-425	International Trade & Documentation	3+0
MRKT-426	Marketing Analytics	3+0
MRKT-427	Green Marketing	3+0
MRKT-428	Behavioral Marketing	3+0
HRM
HRSM-411	Labor Laws in Pakistan	3+0
HRSM-412	Employee Performance Management	3+0
HRSM-413	International HRM	3+0
HRSM-414	HR Development	3+0
HRSM-415	Cases and Exercise in Personnel Management	3+0
HRSM-416	Organizational Development	3+0
HRSM-417	Essential of Training & Development	3+0
HRSM-418	Industrial Relations	3+0
HRSM-419	Compensation & Benefit	3+0
HRSM-421	Human Resource Information System	3+0
HRSM-422	HR & People Analytics	3+0
Supply Chain Management (SCM)
SCMT-411	Strategic SCM	3+0
SCMT-412	Sourcing and Logistics Management	3+0
SCMT-413	Operational Planning in Supply Chain	3+0
SCMT-414	Sustainable Supply Chain Management	3+0
SCMT-415	Supply Chain Modelling	3+0
SCMT-416	Total Quality Management	3+0
SCMT-417	Inventory Management	3+0
SCMT-418	Demand Forecasting	3+0
SCMT-419	Operational Planning in Supply Chain	3+0
SCMT-421	Strategic Operation Management	3+0
SCMT-422	Strategic Procurement in Supply Chain	3+0
SCMT-423	Supply Chain Strategy, Design and Compliance	3+0
SCMT-424	Supply Chain Mapping	3+0
SCMT-425	Enterprise Resource Planning	3+0
Entrepreneurship
ENTR-411	Cases in Entrepreneurship	3+0
ENTR-412	Managing Entrepreneurial Firms	3+0
ENTR-413	Organizations & Leading Change	3+0
ENTR-414	Economics of Location & Transportation	3+0
ENTR-415	Social Responsibility & Entrepreneurship	3+0
ENTR-416	Developing New Products and Services	3+0
ENTR-417	Entrepreneurial Strategy in Emerging Markets	3+0
ENTR-418	Innovation & Entrepreneurship	3+0
ENTR-419	International Business	3+0
ENTR-421	Corporate Entrepreneurship	3+0
ENTR-422	Technology Entrepreneurship	3+0
ENTR-423	Business Growth	3+0
ENTR-424	Entrepreneurial Marketing	3+0
Healthcare Management
HCMT-411	Leadership in Healthcare	3+0
HCMT-412	Change Management in Healthcare	3+0
HCMT-413	Personal Management in Healthcare	3+0
HCMT-414	Managerial Finance for Healthcare	3+0
HCMT-415	Taxation Management for Healthcare	3+0
HCMT-416	Risk Management for Healthcare	3+0
HCMT-417	Sales Management for Healthcare	3+0
HCMT-418	Brand Management for Healthcare	3+0
HCMT-419	Marketing Research for Healthcare	3+0
HCMT-421	Services Marketing for Healthcare	3+0
HCMT-422	Advertising Management for Healthcare	3+0
HCMT-423	Digital Marketing for Healthcare	3+0
HCMT-424	Employee Performance Management for Healthcare	3+0
HCMT-425	HR Development for Healthcare	3+0
HCMT-426	Industrial Relations for Healthcare	3+0
HCMT-427	Organizational Development for Healthcare	3+0
HCMT-428	Training & Development for Healthcare	3+0
HCMT-429	Supply Chain Management for Healthcare	3+0
Business Analytics
BSAN-411	Programming Fundamentals	2+1
BSAN-412	Data Structures & Business Applications	2+1
BSAN-413	Fundamentals of Business Intelligence & Analytics	2+1
BSAN-414	Legal and Ethical Issues in Business Analytics	3+0
BSAN-415	Database Systems	2+1
BSAN-416	Business Data and Text Mining	2+1
BSAN-417	Machine Learning for Business Analytics	2+1
BSAN-418	Decision Science for Business	2+1
BSAN-419	Predictive Analytics	2+1

The students after having BBA are preferred by employers in comparison to any other degree in business, commerce, and management. Therefore, there are numerous professional prospects for BBA graduates in Pakistan and abroad that will allow them to keep a successful career in the future. The following states offer employment opportunities.

Banks
Business Advisory Services
Houses of Business
Educational Establishments
Export Businesses
Monetary Institutions
Industrial Residences
International Businesses
Marketing Businesses
Entrepreneur and family businesses

BBA programme prepares students to attain the educational objectives by ensuring that students demonstrate achievement of the following learning outcomes:

Core Business Knowledge: Students will be able to describe knowledge of business discipline to address business challenges locally and globally [PEO 1].
2. Critical Thinking Skills: Students will be able to analyse business issues critically [PEO 2].
3. Problem-Solving Skills: Students will be able to apply problem-solving skills through different tools in different business situations [PEO 2].
4. Creativity Skills: Students will be able to develop innovative business solutions through the application of different tools [PEO2].
5. Communication Skills: Students will be able to effectively communicate with oral and written proficiency for both local and global audiences [PEO 3].
6. Teamwork Skills: Students will be able to work effectively within teams [PEO 1].
7. CSR Awareness: Students will be able to have an awareness of the social issues [PEO 4].
8. Ethical Consideration: Students will be able to apply ethical considerations in business decision-making [PEO 4.]

North Campus (Morning)

Fee Description	Frequency	Non Subject Fee	# of Cr. Hr	Fee/Cr. Hr	Total Fee
Admission Fee	One Time	10,000	–	–	10,000
Security Deposit	One Time	–	–	–	–
Tuition Fee	Semester	–	15	4,300	64,500
Examination Fee	Semester	–	15	250	3,750
Other Charges	Semester	2,000	–	–	2,000
Semester Registration Fee	Semester	5,000	–	–	5,000

North Campus (Evening)

Fee Description	Frequency	Non Subject Fee	# of Cr. Hr	Fee/Cr. Hr	Total Fee
Admission Fee	One Time	10,000	–	–	10,000
Security Deposit	One Time	–	–	–	–
Tuition Fee	Semester	–	15	4,300	64,500
Examination Fee	Semester	–	15	250	3,750
Other Charges	Semester	2,000	–	–	2,000
Semester Registration Fee	Semester	5,000	–	–	5,000