ZU

Bachelor of Business Administration BBA

The Bachelor of Business Administration (BBA) program is planned for individuals who want to mix business theory, practical knowledge and professional skills in preparation for careers as business leaders. The BBA program indicates a strong professional business education within a broad background and is designed to mix business theory with practical knowledge and professional skills, to prepare tomorrow’s business leaders.

Vision

To be recognized as one of the leading undergrad business programs that nurtures individuals by imparting quality education to investigate the local and global challenges of the industry and society and to develop future business leaders, that have an outlook on environmental, social and governance aspect of businesses

Mission

The program aims to produce graduates that are intellectually and morally capable to identify economic and social problems and provide the sustainable solutions through professional, research and entrepreneurial skills.

Programme Educational Objectives

PEO1:   To produce graduates with strong foundation in the areas like Mathematics, Statistics, Economics and functional Management in order to develop managerial qualities.

PEO2:   To produce graduates with the ability to think creatively and critically, analyzing problems quantitatively, and using information technology to solve business issues.

PEO3:   To produce graduates with understanding of social and ethical issues that is a concern to the whole business community.

PEO4:   To produce graduates with strong entrepreneurial skills for creating and managing innovations, new business development and identifying high-growth potential entity

Programme Learning Outcomes

ZUFESTM BBA program prepares students to attain the educational objectives by ensuring that students demonstrate achievement of the following learning outcomes:

PLO1:   Business Management Knowledge: An ability to apply knowledge of Accounting, Finance, Marketing, Supply Chain and Human Resources fundamentals to the solution of complex business situations.

PLO2:   Problem Analysis: An ability to identify, formulate, research literature, analyze complex business problems and reach substantial conclusions using business management principles.

PLO3:   Communication: Ability to communicate effectively orally as well as in writing on complex business activities with the business community as well as with the society at large, such as being able to comprehend and write effective reports, design documentation, make effective presentations and deliver and receive clear instructions.

PLO4:   Ethics: Ability to identify ethical and social problems that arise in the business environment and to resolve them.

PLO5:   Best Practices: An ability to apply theoretical applications of business administration in the functional areas of business.

PLO6:   Team Work: An ability to understand the importance of team work and leadership in order to achieve long-term and short-term organizational goals.

PLO7:   Diversity: An ability to understand the importance of cultural diversity and interpersonal skills especially in the work place.

PLO8:   Modern tools Usage: An ability to understand systems and the ability to use modern software tools to apply and interpret functional business knowledge.

PLO9:   Entrepreneurship: An ability to have entrepreneurial qualities and styles and the ability to demonstrate them accordingly.

PLO10: Global Prospect: An ability to identify business opportunities and challenges of an evolving global environment by identifying and analyzing relevant global factors that influence decision making and develop viable alternatives in an international business.

PLO11: Legal Knowledge: An ability to demonstrate an understanding of the law and its application to business units.

PLO12: Social Responsibility: An ability to understand issues related to CSR involving different stakeholders and make effective decisions.

Credit Hours of Courses

The Department of Management Technology & Information Science follows NBEAC/HEC guidelines for distribution of credit hours between core and elective courses. Any changes to the curriculum are only made after a thorough deliberation in the Board of Studies (BOS) meetings, which are also attend by external experts. The programme comprises of 132 credit hours.

Length of Degree Programme

BBA (Minimum): 4 years

BBA (Maximum): 7 years

  • Intermediate or equivalent.
  • Candidates who have completed 12 years of education and obtained degrees other than Matriculation (SSC) and Intermediate (HSC) are required to obtain an equivalence certificate from the Inter Board Committee of Chairman (IBCC).

CREDIT HOUR DISTRIBUTION OF THE COURSES

The Department of Management Technology & Information Science follows NBEAC/HEC guidelines for distribution of credit hours between core and elective courses. Any changes to the curriculum are only made after a thorough deliberation in the Board of Studies (BOS) meetings, which are also attend by external experts. The program comprises of 132 credit hours.

The students after having BBA are preferred by employers in comparison to any other degree in business, commerce, and management. Therefore, there are numerous professional prospects for BBA graduates in Pakistan and abroad that will allow them to keep a successful career in the future. The following states offer employment opportunities. 

  • Banks 
  • Business Advisory Services 
  • Houses of Business 
  • Educational Establishments 
  • Export Businesses 
  • Monetary Institutions 
  • Industrial Residences 
  • International Businesses 
  • Marketing Businesses
  • Entrepreneur and family businesses

Semester Wise Structure

Course Code

Course TitleCredit HoursPre-Requisite

Equivalent

Semester – 1

 
ENG-110Functional English3+0 None 
MAN-110Principle of Management3+0 NoneMAN-120
NAS-110TComputer Concepts & Application2+0 None 
NAS-110LComputer Concepts & Application- Lab0+1 None 
CIV-110/ CIV-111Islamic Studies/ Moral Ethics3+0 None 
NAS-111Basic Mathematics & Calculus3+0 None 
  Semester Credit Hours14+1  

Semester – 2

 

ACC-120

Fundamentals of Accounting3+0 NoneACC-110

ECO-120

Micro Economics3+0 None 
MKT-120Principles of Marketing3+0MAN-110

MKT-230

ENG-120

Communication & Presentation Skills3+0ENG-110 
CIV-122Pakistan Studies3+0

 None

 
  Semester Credit Hours15 

 

Semester – 3

 
NAS-232Business Statistics3+0

 NAS-111

 

ECO-231

Macro Economics3+0 ECO-120 
COM-230Business Communication3+0ENG-120

COM-350

MKT-231

Marketing Management3+0MKT-120 
SSC-230Sociology3+0

 None

 

ACC-231

Financial Accounting3+0ACC-120ACC-121
  Semester Credit Hours18

 

 

Semester – 4

 
FIN-240Introduction to Business Finance3+0ACC-231

FIN-230

LAW-240

Business Law & Taxation3+0 None 
ECO-242Economy of Pakistan3+0ECO-231

 

MKT-242

Consumer Behavior3+0MKT-231 
NAS-243Statistical Inference3+0

NAS-232

 

ACC-242

Cost & Managerial Accounting3+0ACC-231ACC-243
  Semester Credit Hours18

 

 

Semester – 5

 
FIN-351Financial Institutions & Markets3+0FIN-240, ECO-231

FIN-352

QAN-350

Quantitative Skills3+0NAS-243 
MAN-351Organizational Behavior3+0MAN-110

MAN-241

NAS-354

Digital Business3+0NAS-110 
MKT-353Business Intelligence & Analytics3+0

MKT-231

 

QAN-351

Logic and Critical Thinking3+0 None 
  Semester Credit Hours

18

  

Semester – 6

 
SSC-361Business Ethics3+0 MAN-110

 

RES-360

Business Research Methods3+0NAS-243 
HRM-360Human Resource Management3+0

MAN-351

 

FIN-362

Financial Management3+0FIN-240FIN-363
SCM-360Introduction to Supply Chain Management3+0

MAN-110

 

ENT-360

Introduction to Entrepreneurship3+0MKT-120 
  Semester Credit Hours

18

  

Semester – 7

 
MAN-472Leadership3+0

 HRM-360

 

XXX

University Elective3+0None 
XXXElective I3+0

None

 

XXX

Elective II3+0None 
 RES-471Project / Thesis I3+0

 RES-360

 
 

 Semester Credit Hours

15

  

Semester – 8

 
MAN-483Project Management3+0

None

 

XXX

University Elective3+0None 
XXXElective III3+0

None

 

XXX

Elective IV3+0None 

 RES-481

Project / Thesis II3+0

RES-471

 
  Semester Credit Hours15

 

 
  Total Credit Hours132  

Specialization Courses

Finance

FIN-473Corporate Finance3+0
FIN-474Financial Economics3+0
FIN-475Credit Management3+0
FIN-476Taxation Management3+0
FIN-477Practice & Laws of Banking3+0
FIN-478Consumer Banking3+0
FIN-479Seminar in Finance3+0
FIN-480Risk Management3+0
FIN-481Auditing3+0
FIN-482Islamic Financial System3+0
FIN-483Credit Analysis & Investment Banking3+0
FIN-484Investment & Portfolio Management3+0
FIN-485Public Finance3+0
FIN-486Treasury & Funds Management3+0
FIN-487Green Finance3+0
FIN-488Managerial Finance3+0
FIN-489International Financial Management3+0

 

Marketing

MKT-474Sales Management3+0
MKT-475Retail Marketing3+0
MKT-476Cyber Marketing3+0
MKT-477Brand Management3+0
MKT-478Marketing Research3+0
MKT-479Export Marketing3+0
MKT-480Agriculture Marketing3+0
MKT-481Seminar In Marketing3+0
MKT-482Tourism Marketing3+0
MKT-483Services Marketing3+0
MKT-484International Marketing3+0
MKT-485Advertising Management3+0
MKT-486Trade Marketing3+0

 

HRM

HRM-471Labor Laws in Pakistan3+0
HRM-472Employee Performance Management3+0
HRM-473International HRM3+0
HRM-474HR Development3+0
HRM-475Cases and Exercise in Personnel/HRM3+0
HRM-476Organizational Development3+0
HRM-477Essential of Training & Development3+0
HRM-478Industrial Relations3+0

 

MIS

MIS-470Experts System & Artificial Intelligence3+0
MIS-471Computer Networking3+0
MIS-472Operating System3+0
MIS-473E-Commerce3+0
MIS-474System Analysis & Design3+0
MIS-475Seminar in MIS3+0
MIS-476Networking Management3+0

 

Hospitality & Hotel Management

HHM-470Hotel Services Marketing3+0
HHM-471Food & Beverages Management3+0
HHM-472Events/Conferences Management3+0
HHM-473Hospitality Management3+0
HHM-474Hotel Financing Budgeting3+0

 

SCM

SCM-471Strategic SCM3+0
SCM-472Sourcing and Logistics Management3+0
SCM-473Operational Planning in Supply Chain3+0
SCM-474Sustainable Supply Chain Management3+0
SCM-475Supply Chain Modeling3+0
SCM-476Total Quality Management3+0
SCM-477Inventory Management3+0
SCM-478Demand Forecasting3+0
SCM-479Operational Planning in Supply Chain3+0
SCM-480Strategic Operation Management3+0
SCM-481Strategic Procurement in Supply Chain3+0
SCM-482Supply Chain Strategy, Design and Compliance3+0
SCM-483Supply Chain Mapping3+0
SCM-484Enterprise Resource Planning3+0

 

Entrepreneurship

ENT-470Cases in Entrepreneurship3+0
ENT-471Managing Entrepreneurial Firms3+0
ENT-472Organizations & Leading Change3+0
ENT-473Economics of Location & Transportation3+0
ENT-474Social Responsibility & Entrepreneurship3+0
ENT-475Developing New Products and Services3+0
ENT-476Entrepreneurial Strategy in Emerging Markets3+0
ENT-477Innovation & Entrepreneurship3+0
ENT-478International Business3+0
ENT-479Corporate Entrepreneurship3+0
ENT-480Technology Entrepreneurship3+0
ENT-481Business Growth3+0
ENT-482Entrepreneurial Marketing3+0
 
Admission Processing Fees 2500
Admission Fees10,000
Security Deposit (refundable)5,000
Student Activity Fee (Per Semester)2,000
Semester Reg. Fee (Per semester)5,000
First Semester Credit Hours Fee15 *3000
Examination Fees 1st Semester6,000
Tuition /Semester Credit hours Fee45,000
Miscellaneous Charges0
Total Fee at the time of admission75,000
TUITION FEE 58,000

Note: Any additional taxes imposed by the government will be the liability of the students/parents/guardian.

The University reserves the right to increase the fees if required according to the recommendation of the Governing Body.

Fees once deposited are not refundable, except security deposits, for any reason whatsoever.

Scope & Opportunities

The Bachelor of Business Administration (B.B.A) program is planned for individuals who want to mix business theory, practical knowledge and professional skills in preparation for careers as business leaders. The BBA program indicates a strong professional business education within a broad background and is designed to mix business theory with practical knowledge and professional skills, to prepare tomorrow’s business leaders.

Program Educational Objectives
  • PEO 1: To produce graduates with strong foundation in the areas like Mathematics, Statistics, Economics and functional Management in order to develop managerial qualities.
  • PEO 2:To produce graduates with the ability to think creatively and critically, analyzing problems quantitatively, and using information technology to solve business issues.
  • PEO 3: To produce graduates with understanding of social and ethical issues that is a concern to the whole business community.
  • PEO 4: To produce graduates with strong entrepreneurial skills for creating and managing innovations, new business development and identifying high-growth potential entity.
Program Learning Outcomes
  • PLO 1: Business Management Knowledge: An ability to apply knowledge of Accounting, finance, marketing, supply chain & human resource fundamentals to the solution of complex business situations.
  • PLO 2:  Problem Analysis: An ability to identify, formulate, research literature & analyze complex business problems reached substantial conclusions using business management principles
  • PLO3: Communication: ability to communicate effectively, orally as well as in writing, on complex business activities with the business community and with society at large, such as being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions
  • PLO 4: Investigation:Graduates will be able design Perform experiments, analyze and interpret data for investigating complex problems in biotechnology and related fields.
  • PLO 5: Modern Tool Usage:Graduates will be able to decide and apply appropriate tools and techniques in biotechnological manipulation.
  • PLO 6:  The Scientist and Society:Graduates will be able to justify societal health, safety and legal issues and understand his responsibilities in biotechnological practices.
  • PLO 7: Environment and Sustainability:Graduates will be able to understand the need and impact of solutions on environment and societal context keeping in view need for sustainable solution.
  • PLO 8: Ethics:Graduates will have knowledge and understanding of related norms and ethics in professional practices.
  • PLO 9: Individual and Team Work:Graduates will be able to undertake any responsibility as an individual and as a team in a multidisciplinary environment.
  • PLO 10: Communication:Able to communicate effectively and broadly defined technological activities. Also comprehend and write effective reports and documentation to give and receive clear instructions.
  • PLO 11: Life Long Learning:Graduates will have thorough knowledge in related sciences and will also be ready to engage themselves in lifelong learning.
  • PLO 12: Project Management:Graduates will be motivated and have the preparations ability to engage in lifelong learning for technological change and will be able to manage independent research projects.
Credit Hours of Courses

The Department of Management Technology & Information Science follows NBEAC/HEC guidelines for distribution of credit hours between core and elective courses. Any changes to the curriculum are only made after a thorough deliberation in the board of studies (BOS) meetings, which is also attend by external experts. The program comprises of 130 credit hours.

Scheme of Studies (1st Semester)
CODE TITLE CREDITS PRE- REQUISITES
HS-104 Functional English 3+0 None
MS-103 Principle of Management 3+0 None
CS-101 Introduction to Computing 2+1 None
HS-101/ HS-102 Islamic Studies/ Ethical Behavior 2+0/ 2+0 None None
NS-117 Basic Mathematics & Calculus 3+0 None
MS-105 Introduction to Business 3+0 None
Total 17
 
Scheme of Studies (2nd Semester)
CODE TITLE CREDITS PRE-  REQUISITES
MS-102 Financial Accounting I 3+0 None
MS-104 Micro Economics 3+0 None
MS-106 Principle of Marketing 3+0 None
HS-114 Communication &  Presentation Skills 3+0 HS-104
HS-103 Pakistan Studies 2+0 None
MS-110 Foreign Language 3+0 None
Total 17
 
Scheme of Studies (3rd Semester)
CODE TITLE CREDITS PRE- REQUISITES
MS-108 Business Statistics 3+0 None
MS-201 Macro Economics 3+0 MS-104
MS-309 Business Communication 3+0 HS-114
MS-205 Marketing Management 3+0 MS-106
MS-209 Economy of Pakistan 3+0 None
MS-207 Financial Accounting II 3+0 MS-102
Total 18
Scheme of Studies (4th Semester)
CODE TITLE CREDITS PRE- REQUISITES
MS-202 Business Finance 3+0 MS-207
MS-204 Business Law 3+0 None
MS-203 Human Resource Management 3+0 MS-103
HS-208 Logic and critical thinking 3+0 None
MS-206 Statistical Inference 3+0 MS-108
HS-231 Sociology 3+0 None
Total 18
Scheme of Studies (5th Semester)
CODE TITLE CREDITS PRE- REQUISITES
MS-331 Quantitative Techniques 3+0 MS-206
MS-303 Financial Management 3+0 MS-202
MS-301 Cost Accounting 3+0 MS-207
MS-310 Business Ethics 3+0 None
MS-313 Production & Operations Management 3+0 MS-103
Total 15
Scheme of Studies (6th Semester)
CODE TITLE CREDITS PRE- REQUISITES
MS-316 Persuasive & Analytical writing for business 3+0 HS-114
MS-314 Business Research Methodology 3+0 MS-331
MS-208 Management Information Systems 3+0 CS-101
XXX Elective I 3+0 None
XXX Elective II 3+0 None
Total 15
Scheme of Studies (7th Semester)
CODE TITLE CREDITS PRE- REQUISITES
HS-318 International Relations 3+0 None
MS-302 Organizational Behavior 3+0 None
XXX Elective III 3+0 None
XXX Elective IV 3+0 None
MS-480 Project/ Thesis 3+0 MS-314
Total 15
Scheme of Studies (8th Semester)
CODE TITLE CREDITS PRE- REQUISITES
MS-406 Strategic Management 3+0 MS-202, MS-203, MS-205, MS-303
MS-403 Entrepreneurship 3+0 MS-105
XXX Elective V 3+0 None
XXX Elective VI 3+0 None
MS-480 Project/ Thesis 3+0 MS-314
Total 15
Specialization in Marketing
Sr. #Course CodeCourse TitleCredit

 

Hr.

1MS-425Sales Management3+0
2MS-426Brand Management3+0
3MS-427International Marketing3+0
4MS-428Advertising Management3+0
5MS-429Retail Marketing3+0
6MS-430Marketing Research3+0
7MS-431Tourism Marketing3+0
8MS-432Services Marketing3+0
9MS-433Cyber Marketing3+0
10MS-434Export Marketing3+0
11MS-435Agriculture Marketing3+0
12MS-436Seminar In Marketing1+0
Specialization in HRM
Sr. #Course codeCourse TitleCredit

 

Hr.

1MS-407Labor Laws In Pakistan3+0
2MS-408HR Development3+0
3MS-455Cases and Exercise In Personnel/HRM3+0
4MS-456Performance Management3+0
5MS-457Organizational Development3+0
6MS-458Essential Of Training & Development3+0
7MS-459International HRM3+0
8MS-461Industrial Relations3+0
Specialization in Economics
Sr.#Course CodeCourse TitleCredit Hr.
1MS-437Public finance3+0
2MS-438Managerial finance3+0
3MS-439Financial economics3+0
4MS-405Managerial Economics3+0

 

Specialization in Information Technology
Sr.#Course CodeCourse TitleCredit Hr.
1CS-441Computer Networking3+0
2CS-234Operating System3+0
3CS-442Experts System & Artificial intelligence3+0
4CS-443System Analysis &Design3+0
5CS-444Seminar In MIS1+0
6CS-447Networking management3+0
7MS-210E-Commerce3+0

 

Specialization in Hotel Management
Sr.#Course CodeCourse TitleCredit Hr.
1MS-446Hotel Services Marketing3+0
2MS-447Hotel Financing Budgeting3+0
3MS-448Food &Beverages Management3+0
4MS-449Hospitality Management3+0
5MS-450Events/Conferences Management3+0

 

Specialization in Banking
Sr.#C. CodeCourse TitleCredit Hr.
1MS-451Practice & Laws Of Banking3+0
2MS-452Consumer Banking3+0
3MS-453Credit Analysis & Investment Banking3+0
4MS-454Banks Management3+0
5MS-305Money and Banking3+0

 

Specialization in Supply Chain Management
Sr.#C. CodeCourse TitleCredit Hrs.
1MS-465Strategic SCM3+0
2MS-466Total Quality Management3+0
3MS-467Inventory Management3+0
4MS-468Strategic Operation Management3+0
5MS-469Sourcing and Logistics Management3+0
6MS-470Supply Chain Modeling3+0
7MS-471Demand Forecasting3+0
8MS-472Strategic Procurement in Supply Chain3+0
9MS-473Operational Planning in Supply Chain3+0
10MS-474Sustainable Supply Chain Management3+0
11MS-475Operational Planning in Supply Chain3+0
12MS-476Supply Chain Strategy, Design and Compliance3+0
13MS-477Supply Chain Mapping3+0
14MS-478Enterprise Resource Planning3+0

 

Specialization in Entrepreneurship
Sr.#C. CodeCourse TitleCredit Hrs.
1MS-482Cases in Entrepreneurship3+0
2MS-483Developing New Products and Services3+0
3MS-484Entrepreneurial Strategy in Emerging Markets3+0
4MS-485Innovation and Entrepreneurship3+0
5MS-486Managing Entrepreneurial Firms3+0
6MS-487Social Responsibility and Entrepreneurship3+0
7MS-488Business Growth3+0
8MS-489Entrepreneurial Marketing3+0
9MS-490Organizations and Leading Change3+0
10MS-491Economics of Location and Transportation3+0
11MS-492Corporate Entrepreneurship3+0
12MS-493Technology Entrepreneurship3+0
13MS-404International Business3+0

 

Program

EligibilityDAE%age
BACHELOR OF BUSINESS ADMINISTRATIONInter (Comm, Computer, Pre Engg, Pre Med) , A-level – Any 3 coursesDAE any or Diploma any – Inter Equal40

 

Duration of Programme

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

04 Years 
 
Admission Processing Fees 2500
Admission Fees10,000
Security Deposit (refundable)5,000
Student Activity Fee (Per Semester)2,000
Semester Reg. Fee (Per semester)5,000
First Semester Credit Hours Fee15 *3000
Examination Fees 1st Semester6,000
Tuition /Semester Credit hours Fee45,000
Miscellaneous Charges0
Total Fee at the time of admission75,000
TUITION FEE 58,000

Note: Any additional taxes imposed by the government will be the liability of the students/parents/guardian.

The University reserves the right to increase the fees if required according to the recommendation of the Governing Body.

Fees once deposited are not refundable, except security deposits, for any reason whatsoever.