Ziauddin University

Bachelor of Business Administration BBA

The Bachelor of Business Administration (BBA) program is planned for individuals who want to mix business theory, practical knowledge and professional skills in preparation for careers as business leaders. The BBA program indicates a strong professional business education within a broad background and is designed to mix business theory with practical knowledge and professional skills, to prepare tomorrow’s business leaders.

Vision

To be recognized as one of the leading undergrad business programs that nurtures individuals by imparting quality education to investigate the local and global challenges of the industry and society and to develop future business leaders, that have an outlook on environmental, social and governance aspect of businesses

Mission

The program aims to produce graduates that are intellectually and morally capable to identify economic and social problems and provide the sustainable solutions through professional, research and entrepreneurial skills.

Programme Educational Objectives

PEO1:   To produce graduates with strong foundation in the areas like Mathematics, Statistics, Economics and functional Management in order to develop managerial qualities.

PEO2:   To produce graduates with the ability to think creatively and critically, analyzing problems quantitatively, and using information technology to solve business issues.

PEO3:   To produce graduates with understanding of social and ethical issues that is a concern to the whole business community.

PEO4:   To produce graduates with strong entrepreneurial skills for creating and managing innovations, new business development and identifying high-growth potential entity

Programme Learning Outcomes

ZUFESTM BBA program prepares students to attain the educational objectives by ensuring that students demonstrate achievement of the following learning outcomes:

PLO1:   Business Management Knowledge: An ability to apply knowledge of Accounting, Finance, Marketing, Supply Chain and Human Resources fundamentals to the solution of complex business situations.

PLO2:   Problem Analysis: An ability to identify, formulate, research literature, analyze complex business problems and reach substantial conclusions using business management principles.

PLO3:   Communication: Ability to communicate effectively orally as well as in writing on complex business activities with the business community as well as with the society at large, such as being able to comprehend and write effective reports, design documentation, make effective presentations and deliver and receive clear instructions.

PLO4:   Ethics: Ability to identify ethical and social problems that arise in the business environment and to resolve them.

PLO5:   Best Practices: An ability to apply theoretical applications of business administration in the functional areas of business.

PLO6:   Team Work: An ability to understand the importance of team work and leadership in order to achieve long-term and short-term organizational goals.

PLO7:   Diversity: An ability to understand the importance of cultural diversity and interpersonal skills especially in the work place.

PLO8:   Modern tools Usage: An ability to understand systems and the ability to use modern software tools to apply and interpret functional business knowledge.

PLO9:   Entrepreneurship: An ability to have entrepreneurial qualities and styles and the ability to demonstrate them accordingly.

PLO10: Global Prospect: An ability to identify business opportunities and challenges of an evolving global environment by identifying and analyzing relevant global factors that influence decision making and develop viable alternatives in an international business.

PLO11: Legal Knowledge: An ability to demonstrate an understanding of the law and its application to business units.

PLO12: Social Responsibility: An ability to understand issues related to CSR involving different stakeholders and make effective decisions.

Credit Hours of Courses

The Department of Management Technology & Information Science follows NBEAC/HEC guidelines for distribution of credit hours between core and elective courses. Any changes to the curriculum are only made after a thorough deliberation in the Board of Studies (BOS) meetings, which are also attend by external experts. The programme comprises of 132 credit hours.

Length of Degree Programme

BBA (Minimum): 4 years

BBA (Maximum): 7 years

  • Intermediate or equivalent.
  • Candidates who have completed 12 years of education and obtained degrees other than Matriculation (SSC) and Intermediate (HSC) are required to obtain an equivalence certificate from the Inter Board Committee of Chairman (IBCC).
CREDIT HOUR DISTRIBUTION OF THE COURSES

The Department of Management Technology & Information Science follows NBEAC/HEC guidelines for distribution of credit hours between core and elective courses. Any changes to the curriculum are only made after a thorough deliberation in the Board of Studies (BOS) meetings, which are also attend by external experts. The program comprises of 132 credit hours.

Semester 1st

Course Code

Course TitleCredit HoursPre-Requisite

Equivalent

Semester – 1

 
ENG-110Functional English3+0 None 
MAN-110Principle of Management3+0 NoneMAN-120
NAS-110TComputer Concepts & Application2+0 None 
NAS-110LComputer Concepts & Application- Lab0+1 None 
CIV-110/ CIV-111Islamic Studies/ Moral Ethics3+0 None 
NAS-111Basic Mathematics & Calculus3+0 None 
  Semester Credit Hours14+1  
Semester 2nd

Semester – 2

 

ACC-120

Fundamentals of Accounting3+0 NoneACC-110

ECO-120

Micro Economics3+0 None 
MKT-120Principles of Marketing3+0MAN-110

MKT-230

ENG-120

Communication & Presentation Skills3+0ENG-110 
CIV-122Pakistan Studies3+0

 None

 
  Semester Credit Hours15 

 

Semester 3rd

Semester – 3

 
NAS-232Business Statistics3+0

 NAS-111

 

ECO-231

Macro Economics3+0 ECO-120 
COM-230Business Communication3+0ENG-120

COM-350

MKT-231

Marketing Management3+0MKT-120 
SSC-230Sociology3+0

 None

 

ACC-231

Financial Accounting3+0ACC-120ACC-121
  Semester Credit Hours18

 

 
Semester 4th

Semester – 4

 
FIN-240Introduction to Business Finance3+0ACC-231

FIN-230

LAW-240

Business Law & Taxation3+0 None 
ECO-242Economy of Pakistan3+0ECO-231

 

MKT-242

Consumer Behavior3+0MKT-231 
NAS-243Statistical Inference3+0

NAS-232

 

ACC-242

Cost & Managerial Accounting3+0ACC-231ACC-243
  Semester Credit Hours18

 

 
Semester 5th

Semester – 5

 
FIN-351Financial Institutions & Markets3+0FIN-240, ECO-231

FIN-352

QAN-350

Quantitative Skills3+0NAS-243 
MAN-351Organizational Behavior3+0MAN-110

MAN-241

NAS-354

Digital Business3+0NAS-110 
MKT-353Business Intelligence & Analytics3+0

MKT-231

 

QAN-351

Logic and Critical Thinking3+0 None 
  Semester Credit Hours

18

  
Semester 6th

Semester – 6

 
SSC-361Business Ethics3+0 MAN-110

 

RES-360

Business Research Methods3+0NAS-243 
HRM-360Human Resource Management3+0

MAN-351

 

FIN-362

Financial Management3+0FIN-240FIN-363
SCM-360Introduction to Supply Chain Management3+0

MAN-110

 

ENT-360

Introduction to Entrepreneurship3+0MKT-120 
  Semester Credit Hours

18

  
Semester 7th

Semester – 7

 
MAN-472Leadership3+0

 HRM-360

 

XXX

University Elective3+0None 
XXXElective I3+0

None

 

XXX

Elective II3+0None 
 RES-471Project / Thesis I3+0

 RES-360

 
 

 Semester Credit Hours

15

  
Semester 8th

Semester – 8

 
MAN-483Project Management3+0

None

 

XXX

University Elective3+0None 
XXXElective III3+0

None

 

XXX

Elective IV3+0None 

 RES-481

Project / Thesis II3+0

RES-471

 
  Semester Credit Hours15

 

 
  Total Credit Hours132  
Specialization Courses
Finance
FIN-473 Corporate Finance 3+0
FIN-474 Financial Economics 3+0
FIN-475 Credit Management 3+0
FIN-476 Taxation Management 3+0
FIN-477 Practice & Laws of Banking 3+0
FIN-478 Consumer Banking 3+0
FIN-479 Seminar in Finance 3+0
FIN-480 Risk Management 3+0
FIN-481 Auditing 3+0
FIN-482 Islamic Financial System 3+0
FIN-483 Credit Analysis & Investment Banking 3+0
FIN-484 Investment & Portfolio Management 3+0
FIN-485 Public Finance 3+0
FIN-486 Treasury & Funds Management 3+0
FIN-487 Green Finance 3+0
FIN-488 Managerial Finance 3+0
FIN-489 International Financial Management 3+0
 
Marketing
MKT-474 Sales Management 3+0
MKT-475 Retail Marketing 3+0
MKT-476 Cyber Marketing 3+0
MKT-477 Brand Management 3+0
MKT-478 Marketing Research 3+0
MKT-479 Export Marketing 3+0
MKT-480 Agriculture Marketing 3+0
MKT-481 Seminar In Marketing 3+0
MKT-482 Tourism Marketing 3+0
MKT-483 Services Marketing 3+0
MKT-484 International Marketing 3+0
MKT-485 Advertising Management 3+0
MKT-486 Trade Marketing 3+0
 
HRM
HRM-471 Labor Laws in Pakistan 3+0
HRM-472 Employee Performance Management 3+0
HRM-473 International HRM 3+0
HRM-474 HR Development 3+0
HRM-475 Cases and Exercise in Personnel/HRM 3+0
HRM-476 Organizational Development 3+0
HRM-477 Essential of Training & Development 3+0
HRM-478 Industrial Relations 3+0
 
MIS
MIS-470 Experts System & Artificial Intelligence 3+0
MIS-471 Computer Networking 3+0
MIS-472 Operating System 3+0
MIS-473 E-Commerce 3+0
MIS-474 System Analysis & Design 3+0
MIS-475 Seminar in MIS 3+0
MIS-476 Networking Management 3+0
 
Hospitality & Hotel Management
HHM-470 Hotel Services Marketing 3+0
HHM-471 Food & Beverages Management 3+0
HHM-472 Events/Conferences Management 3+0
HHM-473 Hospitality Management 3+0
HHM-474 Hotel Financing Budgeting 3+0
 
SCM
SCM-471 Strategic SCM 3+0
SCM-472 Sourcing and Logistics Management 3+0
SCM-473 Operational Planning in Supply Chain 3+0
SCM-474 Sustainable Supply Chain Management 3+0
SCM-475 Supply Chain Modeling 3+0
SCM-476 Total Quality Management 3+0
SCM-477 Inventory Management 3+0
SCM-478 Demand Forecasting 3+0
SCM-479 Operational Planning in Supply Chain 3+0
SCM-480 Strategic Operation Management 3+0
SCM-481 Strategic Procurement in Supply Chain 3+0
SCM-482 Supply Chain Strategy, Design and Compliance 3+0
SCM-483 Supply Chain Mapping 3+0
SCM-484 Enterprise Resource Planning 3+0
 
Entrepreneurship
ENT-470 Cases in Entrepreneurship 3+0
ENT-471 Managing Entrepreneurial Firms 3+0
ENT-472 Organizations & Leading Change 3+0
ENT-473 Economics of Location & Transportation 3+0
ENT-474 Social Responsibility & Entrepreneurship 3+0
ENT-475 Developing New Products and Services 3+0
ENT-476 Entrepreneurial Strategy in Emerging Markets 3+0
ENT-477 Innovation & Entrepreneurship 3+0
ENT-478 International Business 3+0
ENT-479 Corporate Entrepreneurship 3+0
ENT-480 Technology Entrepreneurship 3+0
ENT-481 Business Growth 3+0
ENT-482 Entrepreneurial Marketing 3+0

The students after having BBA are preferred by employers in comparison to any other degree in business, commerce, and management. Therefore, there are numerous professional prospects for BBA graduates in Pakistan and abroad that will allow them to keep a successful career in the future. The following states offer employment opportunities. 

  • Banks 
  • Business Advisory Services 
  • Houses of Business 
  • Educational Establishments 
  • Export Businesses 
  • Monetary Institutions 
  • Industrial Residences 
  • International Businesses 
  • Marketing Businesses
  • Entrepreneur and family businesses
Admission Processing Fees2500
Admission Fees12,000
Security Deposit (refundable)5,000
Student Activity Fee (Per Semester)2,000
Semester Reg. Fee
(per semester)
5000
First Semester Credit Hours Fee15 *3000
Examination Fees 1st Semester6,000
Tution /Semester Credit hours Fee45,000
Miscellaneous Charges0
Income Tax @5% 
Total Fee at the time of admission75,000
TUITION FEE58,000
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